Pricing Design — A book by Dan Mall
pricingdesignbook.com
Saved by shashaank
Pricing Design — A book by Dan Mall
The current crisis in the design industry – this race-to-the-bottom pricing and confusion about value – stems precisely from this misunderstanding. When clients treat Design as decoration, they naturally seek the lowest bidder. But when they grasp Design as the methodology for creating desirable change, they understand they're not buying pixels but... See more
Sign Up | LinkedIn
Most designers (and many other creative types) worth their salt charge a flat fee for a project.
Bonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
Monetizing Innovation: How Smart Companies Design the Product Around the Price
Madhavan Ramanujam • 1 highlight
amazon.com