Price Simplifying Vs. Proposition Simplifying: Understanding Your Options | Entrepreneur

To win in business, you must be either a low-cost provider or differentiated. If you’re neither, competitors can “bully” you and take market share. Two questions can help you figure out whether you’re winning in these ways. First, could you match competitor price decreases and remain more profitable than them? If not, you’re not a low-cost provider... See more

There are different paths to success in the building of a startup, and it’s important to choose the one that aligns with your goals and values. Do you want to build the biggest business possible, or do you want to build a business you’re proud of and want to continue working at?

Of course your position in the market, and the perception of your brand, influences customers' purchasing decisions. And of course you need to be in the arena to compete, so you can earn customers who provide your revenue. But you can give yourself a better chance by staying small, keeping costs in check, and building a larger margin buffer. The lo... See more

Hubspot focused entirely on free educational content when competitors were building sales teams. They produced 750+ blog posts before hiring their first salesperson. Their CAC was 61% lower than competitors who split resources “more sensibly” and now they’re a $25B company.

Costco deliberately carries only 4,000 SKUs when Walmart stocks 100,000+. Th... See more