Price Simplifying Vs. Proposition Simplifying: Understanding Your Options | Entrepreneur
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Price Simplifying Vs. Proposition Simplifying: Understanding Your Options | Entrepreneur
“Force a choice, not a comparison
“Startups need to force a choice, not a comparison.” That’s something that Mike Maples told me recently. If a startup forces a comparison, it will inevitably lose because the incumbent can just RFP you to death with incremental features.
You can’t come in and say, “Hey I’m building a CRM with a more elegant
... See moreTo win in business, you must be either a low-cost provider or differentiated. If you’re neither, competitors can “bully” you and take market share. Two questions can help you figure out whether you’re winning in these ways. First, could you match competitor price decreases and remain more profitable than them? If not, you’re not a low-cost... See more
Roger Martin • 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
To win in business, you must be either a low-cost provider or differentiated. If you’re neither, competitors can “bully” you and take market share. Two questions can help you figure out whether you’re winning in these ways. First, could you match competitor price decreases and remain more profitable than them? If not, you’re not a low-cost
... See more