Hubspot focused entirely on free educational content when competitors were building sales teams. They produced 750+ blog posts before hiring their first salesperson. Their CAC was 61% lower than competitors who split resources “more sensibly” and now they’re a $25B company.

Costco deliberately carries only 4,000 SKUs when Walmart stocks 100,000+.... See more

Here’s a little framework for finding your asymmetric startup idea:

1. Identify industry sacred cows. What if you completely eliminated what everyone considers essential? Robinhood removed account minimums. Casper eliminated showrooms. Zapier removed IT departments.


2. Find the hidden cost center. What painful activity do businesses accept as

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