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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.
Clay Shirky • Cognitive Surplus: How Technology Makes Consumers into Collaborators
Incentives are what drive human behavior. If you want to change the way people behave, think about changing their incentives. Most people look at the function utility instead of the emotional benefit. What’s the real human motivation for expensive headphones is not to hear better but for reputation and status
If people were perfectly rational agents, if the brain weren't so bounded, then writing down the last two digits of their Social Security numbers should have no effect on their auction bids. In other words, a student whose Social Security number ended with a low-value figure (such as 10) should be willing to pay roughly the same price as someone wi
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