Powerhouse: The Untold Story of Hollywood's Creative Artists Agency

In marketing, CAA represents General Motors, Coca-Cola, Samsung, Chipotle, and Anheuser-Busch, bringing in tens of millions in retainers and commissions.

That said, however, there’s no better platform for success than wanting to avenge someone’s death, right?

This started small, but we never stopped, and in the years to come, we wound up representing almost every major executive in the business. We never asked or received financial favors from them, but we certainly got our calls returned.

I’m not a writer and I’m not a painter, but I love artists, and I am blown away by how creative people come up

anyplace, anytime. We also assured them we would find them

He didn’t take sides; he just cared deeply for the place.

I really didn’t have an agent until Michael; I just had a lawyer, Bert Fields.

The five of us made sure to meet every day and we talked about everything and did whatever we had to do to help each other. We stayed close with our agents and always knew what was going on with them. This meant, for instance, if important writer clients wrote an unattached script, rather than sell it directly to a studio, we would put it together

Our pitch—which was totally honest—was that we were going to be available for our clients seven days a week—anyplace,