Earlier I wrote that if your feed is your front door, then your DMs are your dinner table. Or your Broadcast Channel. Or your Close Friends.

With New Social, we’ll see brands invest more deeply in areas where they can nurture relationships with their biggest fans.

A big reason why brands previously paid a lot of attention to posting cadence on Old Social was to not show up too often in their followers’ feeds. With New Social, that is less of a concern. It’s a game of hitting the algorithm jackpot, and, for some brands, taking more shots on goal will be the answer to winning big.