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Positioning Your Startup is Vital — Here’s How to Nail It
How your startup can rise above the crowd with storytelling & positioning | Product Hunt
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Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.
April Dunford • A quickstart guide to positioning
Messaging versus positioning: they are distinct, and positioning is the fundamental input to the messaging.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving that problem. The ways you are uniquely different from those alternatives and why that’s meaningful for customers. The characteristics of a potential customer that really values what you can uniquely d
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.
April Dunford • A quickstart guide to positioning
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Step One: Define Your Category and Audience
Start by explicitly stating:
Exampl... See more
Start by explicitly stating:
- What broad category you're in (e.g., "email marketing platform," "customer service software")
- Your specific sub-category or focus (e.g., "for B2B SaaS companies," "for online retailers")
- Key use case (e.g., "to automate sales outreach," "to manage customer support tickets")
Exampl... See more