![Thumbnail of A quickstart guide to positioning](https://s3.amazonaws.com/public-storage-prod.startupy.com/media/images/thumbnails/curation/43d9b429/thumbnail.jpg)
added by Ted Glasnow and · updated 2mo ago
added by Ted Glasnow and · updated 2mo ago
These are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The char
... See moreThese are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The char
... See moreThese are the Five (Plus One) Components of Effective Positioning: Competitive alternatives. What customers would do if your solution didn’t exist. Unique attributes. The features and capabilities that you have and the alternatives lack. Value (and proof). The benefit that those features enable for customers. Target market characteristics. The char
... See moreGaye Soykok added
Positi on ing: how your product is the best in the world to deliver some value that a certain well defined set of customers cares a lot about. What value can y ou deliver 
... See moreNicolay Gerold added
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
Patrick Prothe and added
Great positioning takes into account all of the following: The customer’s point of view on the problem you solve and the alternative ways of solving that problem. The ways you are uniquely different from those alternatives and why that’s meaningful for customers. The characteristics of a potential customer that really values what you can uniquely d
... See more