Podcast ads are “too difficult to buy”
mail.google.com
Podcast ads are “too difficult to buy”
CEO: I hate how our ads are starting to look. I feel like we're starting to come across like used car salesmen.
VP Growth: I feel the same way, but they work.
CEO: What does “they work” actually mean?
VP Growth: They drive revenue. Isn’t that what we... See more
Preston Rutherfordx.com
Overture's pioneering paid search model, its strategic B2B pivot, and its success monetizing major internet portals.
TRANSCRIPT
Yeah. But the interesting thing is the timing was not right in the mid-90s for this. By the time the bubble was sort of fully inflated, the internet had become commercial enough that, hey, it was okay for Bill to try this.
And then he and GoToAnOverture set the example of like, oh, this is how you're going to monetize search. This is
... See moreThe trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).