Podcast ads are “too difficult to buy”
Podcast ads are “too difficult to buy”
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But podcasts remain relatively inexpensive to produce and unencumbered to distribute — and for almost everyone who listens, something they’ve only known as a free form of media.
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Subscription podcasting is not a breakout success
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The company has identified two priorities to boost advertising: podcasts and the two-sided marketplace.
Bloomberg Businessweek
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Spotify’s Newest Pitch to Labels and Musicians: Now You Pay Us
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