An effective way of quickly getting to the bigger context is applying this exercise, from author Kathy Sierra: Don’t build a better (x). Build a better user of (x). Here are some examples: Don’t build a better (camera). Build a better (photographer). Don’t build a better (business model canvas). Build a better (entrepreneur). Don’t build a better

Upgrade your user, not your product. Don’t build better cameras—build better photographers. —Kathy Sierra

Upgrade your user, not your product. Don’t build better cameras—build better photographers.