What are you trying to improve? Who are you trying to improve it for?

What are our customers trying to do? How do they do that today? How can we make it easier for them to do that?

The success or failure of a product is less about the technology and more the user’s experience of the technology.  Be sure to find, keep, compensate, and celebrate those that are pushing the world of UX/UI forward. In the world of web services, design can no longer be outsourced or relegated to a department. As interfaces become companies, design