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3. Focusing on Benefits, Not Features
Source:https://pair.withgoogle.com/guidebook/patterns
Users care about how your product can make their lives better, not the technical wizardry behind it. When introducing your AI-powered service, highlight the advantages it brings to their everyday experiences.
Aim For:
Showcase how the tool adapts to their need... See more
Source:https://pair.withgoogle.com/guidebook/patterns
Users care about how your product can make their lives better, not the technical wizardry behind it. When introducing your AI-powered service, highlight the advantages it brings to their everyday experiences.
Aim For:
Showcase how the tool adapts to their need... See more
⚡️ Nurkhon Akhmedov ⚡️ • Google’s AI design principles in 2024: user-centric AI experiences
The ultimate motivation is to show users how the product can help improve their lives.
Ramli John • Product-Led Onboarding
Ask yourself: What can my customers get better at that they care about? What skills do they develop when they engage with my product over time? What metric are they improving, and what makes that metric meaningful to them? What new powers, access, and privileges will open up as they progress?
Amy Jo Kim • Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
Upgrade your user, not your product. Don’t build better cameras—build better photographers. —Kathy Sierra