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Customers don’t want your product or what it does; they want help making themselves better (i.e., they want to transform a life-situation, make progress).
Alan Klement • When Coffee and Kale Compete: Become great at making products people will buy
3. Focusing on Benefits, Not Features
Source:https://pair.withgoogle.com/guidebook/patterns
Users care about how your product can make their lives better, not the technical wizardry behind it. When introducing your AI-powered service, highlight the advantages it brings to their everyday experiences.
Aim For:
Showcase how the tool adapts to their need... See more
Source:https://pair.withgoogle.com/guidebook/patterns
Users care about how your product can make their lives better, not the technical wizardry behind it. When introducing your AI-powered service, highlight the advantages it brings to their everyday experiences.
Aim For:
Showcase how the tool adapts to their need... See more
⚡️ Nurkhon Akhmedov ⚡️ • Google’s AI design principles in 2024: user-centric AI experiences
Product teams by nature are power users of their own product. The parts of the product that the product team uses, tend to automatically get improved as the pain is right in front of them. But this leads to building for yourself (or your friends). While that can feed the ego, if you are only building for yourself or power users, you won’t grow. You... See more
