Please, for goodness’ sake, start a mailing list - Austin Kleon

Even if you don’t have anything to sell right now, you should always be collecting email addresses from people who come across your work and want to stay in touch. Why email? You’ll notice a pattern with technology—often the most boring and utilitarian technologies are the ones that stick around the longest. Email is decades and decades old, but it

Even if you don’t have anything to sell right now, you should always be collecting email addresses from people who come across your work and want to stay in touch.

Keep your own list, or get an account with an email newsletter company like MailChimp and put a little sign-up widget on every page of your website. Write a little bit of copy to encourage people to sign up.

The only way to survive that kind of catastrophe is if you have some way to go directly to your people. What if you could avoid all the middlemen and communicate directly with people who care about only one thing: whether they want what you’re selling? Well, then you could continue to do what you do. That way exists. It’s called a mailing3 list, an

As I said earlier, everyone wants an email list but few want to put in the effort to make one. I’ve also found that people have the same attitude about other people’s lists.

put a little sign-up widget on every page of your website. Write a little bit of copy to encourage people to sign up. Be clear about what they can expect, whether you’ll be sending daily, monthly, or infrequent updates. Never ever add someone’s email address to your mailing list without her permission.