Playing to Win: How Strategy Really Works

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael E. Porter

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Roger Martin 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

A Win Without Pitching Manifesto

Blair Enns

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)

Anthony Ulwick

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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan, Dave Peterson, Christopher Lochhead,

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HBR's 10 Must Reads on Strategy

Harvard Business Review

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