
Playing to Win: How Strategy Really Works

Competitive Strategy: Techniques for Analyzing Industries and Competitors
amazon.com
Strategy is an integrated set of choices that compels a desired customer action.
Roger Martin • 5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough ... (Marketing/Sales/Advertising & Promotion)
amazon.com
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead,
amazon.com
