Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Dave Petersonamazon.com
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
The category makes the product—not the other way around.
Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Formula: Main Title Is A Synonym For The Book’s Big Idea
Eddie Yoon • Snow Leopard
A company that best frames a problem is the company that often comes to define and take the category.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead,
amazon.com
The key to each has to do with creating, developing, and dominating new categories of products and services.