Pillars of Digital Product Design • Slack Design

If we accept that a digital product’s purpose is to serve a customer (and I hope that you can after all of the history we’ve explored together), then a product designer’s primary job is to understand the audience they’ve chosen to serve.

and solve the business problems they've been assigned in the best way they see fit.

To find that “why,” you need to understand the core of the problem you’re trying to solve, the real issue your customers face on a regular basis.