Pillars of Digital Product Design • Slack Design

The solution is human-centered design (HCD), an approach that puts human needs, capabilities, and behavior first, then designs to accommodate those needs, capabilities, and ways of behaving. Good design starts with an understanding of psychology and technology. Good design requires good communication, especially from machine to person, indicating w

► Understanding users' desires, needs, motivations, and contexts► Understanding business, technical, and domain opportunities, requirements, and constraints► Using this knowledge as a foundation for plans to create products whose form, content, and behavior is useful, usable, and desirable, as well as economically viable and technically feasible

by Frank Robinson (in 2001),

great products require an intense collaboration with design and engineering to solve real problems for your users and customers,