Pillars of Digital Product Design • Slack Design

Designing products that address fundamental user problems is what UX and product design have always meant to me. We ought to think of usable and useful products as providing the most of what user experience entails; foremost of all, meeting user needs. Because of this, it is important to understand product thinking.

Designers are taught that their job is to represent the people who will use our products. We "empathize" with them and put their needs at the center of our decision-making process. As companies scale up, their priorities and incentives become less and less aligned with the people using their products. Bad things happen as we stop solving people pro... See more

people new to design tend to confuse an idea for the expression of an idea. Ideas are easy, because they don't rely on specifics. Expressing ideas is incredibly difficult, because doing it well requires a deep understanding of the medium that is only possible by having worked in it, such as understanding which methods to use where, identifying subt... See more