Saved by Yaro Celis
P&G Marketing Memo
Not technically an internal memo but shared here because:A) it's Steve Jobs andB) it's one of the best pieces of business writing I've seen.
Sriram Krishnan • Thoughts on Flash - Steve Jobs.
Yaro Celis added
The highlights of his memo to employees to help them become the best product managers are as follows"
Sriram Krishnan • Good PM vs Bad PM
Yaro Celis added
I learned a ton about how the world’s oldest and largest consumer goods companies approach brand building, and the rigor that goes into defining a target audience, sharpening a consumer insight, developing a clear and succinct brand strategy, and then using that strategy to guide all communications.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Yaro Celis added
The memo sent to several team members stated their need to make the best decision that would yield the best results.
Sriram Krishnan • Andrew Bosworth on FB ads
Yaro Celis added
In this memo, Brian Armstrong shares his views and strategies on the "Art of Product Management."
Sriram Krishnan • Good PM vs Bad PM
Yaro Celis added
gabriel and added
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ