P&G Marketing Memo

McElory's famous memo sent to dedicated brand teams at P&G.

In the past "Brand Man" spent too much time in their office. One of this memo's goals was to hire assistants to do the office work so "Brand Man" could be field-checking on all products and execute field studies.

Some of the key takeaways are:Study Your brand and know it inside out.Examine the effort that is making progress and apply to areas with no or slow progress.Study the campaigns and efforts applied to find troubles.Create a plan to improve slow areas with a reasonable budget.Be able to explain the improvement plans to regional and general managers.P... See more

This memo was also famous for breaking P&G's "one-page memo" rule! He shares an outline of what "Brand Man" should do in order to successfully market their brand.