Thoughts on Flash - Steve Jobs.

Adobe claimed to have an open ecosystem and blame Apple's closed ecosystem on the lack of Flash access.

Other issues were: Battery power - When using Flash battery power drains faster as opposed to other more efficient technologies such as H.264.

Apple has many proprietary products too. Though the operating system for the iPhone, iPod, and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards."

Videos - Apple devices were not able to play Flash videos, but used H.264.

Steve Jobs stated the opposite in this memo, " Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only... See more

Another point for Jobs was that " Flash was a cross-platform development tool. It is not Adobe’s goal to help developers write the best iPhone, iPod, and iPad apps. It is their goal to help developers write cross-platform apps. And Adobe has been painfully slow to adopt enhancements to Apple’s platforms."

Not technically an internal memo but shared here because:A) it's Steve Jobs andB) it's one of the best pieces of business writing I've seen.

One of the goals of Steve Jobs with this memo was to jot down some of their thoughts on Adobe’s Flash products so thatcustomers and critics may better understand why they do not allow Flash on iPhones, iPods, and iPads.

Apple was adobe's first big customer . Apple invested in Adobe and owned around 20% of the company for many years and had their divergence for many other years when Apple had its near-to-death experience.Today the two companies still work together to serve their jointcreative customers – Mac users buy around half of Adobe’s Creative Suite products ... See more