We’re all selling ideas. Whatever the form, the process is the same. And if we get really good at it and we think about it the right way, our idea can sell forever, an infinite number of times.

the creator of any project should try to answer some variant of these questions: What does this teach? What does this solve? How am I entertaining? What am I giving? What are we offering? What are we sharing? In short: What are these people going to be paying for? If you don’t know—if the answer isn’t overwhelming—then keep thinking.

Brashness, newness, boldness—these attitudes are not at all at odds with perennial sales. In fact, it’s an essential part of the equation. Stuff that’s boring now is probably going to be boring in twenty years.