people think they want choices. but they prefer good defaults.
Saved by sari and
people think they want choices. but they prefer good defaults.
Browsing requires less mental effort up front; people will usually take the path that avoids having to think too much.
Giles Colborne • Simple and Usable Web, Mobile, and Interaction Design
In reality, most people are looking to be led. Most people would like to think that they are independent thinkers and that they value freedom, but they actually want freedom from choice instead of freedom of choice.
Patrick King • Everyday Charisma
people don’t want options. they want a leader.
signull.substack.com