Not surprisingly, the solution we intuitively favor is, more often than not, the first one that seems satisfactory. Economists call this phenomenon “satisficing” (a merging of “satisfy” and “suffice”).

Humans will often consider required choice to be a nuisance or worse, and would much prefer to have a good default.

Yet, when people are actually given a larger array of choices—for example, an assortment of thirty (rather than six) gourmet chocolates from which to choose—they are less likely to make a choice; and if they do, they are less satisfied