people think they want choices. but they prefer good defaults.
Saved by sari and
people think they want choices. but they prefer good defaults.
In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with th
... See moreMia Levitin • The Future of Seduction
The beautiful thing about defaults is that they beat almost any competing product – even if that competitor has strong network effects or is technically superior.
Julian Lehr • The Power of Defaults
In reality, many people simply go with default options.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
Humans will often consider required choice to be a nuisance or worse, and would much prefer to have a good default.
Richard H. Thaler • Nudge: The Final Edition
people who were given a limited choice were more satisfied with their selection