people think they want choices. but they prefer good defaults.
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people think they want choices. but they prefer good defaults.
In The Paradox of Choice, the psychologist Barry Schwartz argues that infinite choice – whether of mutual funds, breakfast cereals or lovers – is exhausting to the human psyche and leads to greater dissatisfaction. When presented with too many choices, we are not only stunned, like a kid in the proverbial candy shop, but also less satisfied with th
... See moreMia Levitin • The Future of Seduction
The beautiful thing about defaults is that they beat almost any competing product – even if that competitor has strong network effects or is technically superior.