people think they want choices. but they prefer good defaults.
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people think they want choices. but they prefer good defaults.
The beautiful thing about defaults is that they beat almost any competing product – even if that competitor has strong network effects or is technically superior.
Julian Lehr • The Power of Defaults
omakase software
in a world where anyone can build anything, most won’t. if previous consumer behaviour tells us anything, it’s that we value convenience and and others’ taste way more than we think. even in systems designed for flexibility like notion, people buy templates
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irisx.comIn reality, many people simply go with default options.