people don’t buy products when they understand them. they buy products when they feel understood.
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people don’t buy products when they understand them. they buy products when they feel understood.
But we know that people often go out of their way, pay a premium or suffer an inconvenience to buy a product that resonates on a visceral level with them.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
“People don’t buy products. They buy solutions to urgent problems.”
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
the uncomfortable truth is people don't switch products because they're rational. they switch because they're emotional .