people don’t buy products when they understand them. they buy products when they feel understood.
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people don’t buy products when they understand them. they buy products when they feel understood.
People HATE being sold to
But LOVE being understood
Remember That.
Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” The lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes. But that doesn’t go nearly far enough. No one wants a hole. What people want is the shelf that will go on the wal
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
If those outside the megaphone share your WHY and if you are able to clearly communicate that belief in everything you say and do, trust emerges and value is perceived. When that happens, loyal buyers will always rationalize the premium they pay or the inconvenience they suffer to get that feeling. To them, the sacrifice of time or money is worth i
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
But we know that people often go out of their way, pay a premium or suffer an inconvenience to buy a product that resonates on a visceral level with them.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl
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