people don’t buy products when they understand them. they buy products when they feel understood.
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people don’t buy products when they understand them. they buy products when they feel understood.
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
People don’t want what you make They want what it will do for them
Seth Godin • This is Marketing: You Can't Be Seen Until You Learn To…
Remember, people don’t buy WHAT you do, they buy WHY you do it. If a company does not have a clear sense of WHY then it is impossible for the outside world to perceive anything more than WHAT the company does. And when that happens, manipulations that rely on pushing price, features, service or quality become the primary currency of differentiation
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Most actions are a pursuit of emotions. You think you want to take action or own a thing. But what you really want is the emotion you think it’ll bring.