people don’t buy products when they understand them. they buy products when they feel understood.
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people don’t buy products when they understand them. they buy products when they feel understood.
people don’t buy products when they understand them. they bu...
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It is a universal desire to feel understood. But while so many of us feel misunderstood by our friends and family, very few of us try to make others feel understood.
Brian Miller • Three New People: Make the Most of Your Daily Interactions and Stop Missing Amazing Opportunities
“People don’t want to buy a quarter-inch drill bit. They want to feel safe and respected.” Bingo. People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
People trust those who understand them, and they trust brands that understand them too
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Like the old axiom says, “people love to buy; they hate to be sold.” People buy when they feel like something will make them feel better or help them get what they want.
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
If those outside the megaphone share your WHY and if you are able to clearly communicate that belief in everything you say and do, trust emerges and value is perceived. When that happens, loyal buyers will always rationalize the premium they pay or the inconvenience they suffer to get that feeling. To them, the sacrifice of time or money is worth i
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