Pencil Me In

We can further understand customers by making storyboards. First, let me tell you about stories. All compelling stories share the same elements. Start with a character who wants something for a reason the audience can recognize. Harry Potter wants to defeat Voldemort to protect his new found home, Hogwarts.

When I was at Kansas City Art Institute, drawing was taught as a kind of Zen practice. You were taught that your idea of a face or a house got in the way of truly seeing it. You needed to stop thinking about what it was and relax into seeing what really was there.

Begin by drawing lines in sets of five. Go in both directions, up and down.

Life Drawing The art of looking at the world and shutting up your verbal brain so you can draw what you see. The best book for this is Betty Edward’s Drawing on the Right Side of the Brain.

My favorite brands now are Micron and Tombow. If the pen’s product description says, “archival ink,” you won’t get in trouble with fading (or accidently washing).

Panel One: Show your key customer, their goal and motivation. What do they want? Why? Here we see a mom: “I want to lose weight to be healthy, so I can dance at my daughter’s wedding someday.” Panel Two: The inciting incident. What makes the customer decide to journey toward her goal. “Oh my! I weigh what?!?” Panel Three: How she currently tries to

Kate Rutter will explain how. Learn more about Kate at http://intelleto.com

Pick a font you like, and copy it by hand.

Doodling helps. People who doodle remember 29%1 more information than those who don’t.

this “distributed cognition.” Business people call it “design thinking.” Whatever you call it, it works!