added by sari ยท updated 2y ago
Peloton's Flat Tire
- -Peloton is a one-product company because its Tread was a flop and its digital subscription was no better than free workout classes on YouTube.
from Peloton's Flat Tire by Jake Singer
sari added 3y ago
- -Cost - Treadmill recalls have increased per-unit cost by around 10%.
from Peloton's Flat Tire by Jake Singer
sari added 3y ago
- Peloton's profitability wasn't sustainable as it was driven by a short-term reduction in OPEX.
from Peloton's Flat Tire by Jake Singer
sari added 3y ago
- -Peloton's bike concept is no longer new and competition is bound to catch up.
from Peloton's Flat Tire by Jake Singer
sari added 3y ago
- The original hypotheses were valid
from Peloton's Flat Tire by Jake Singer
sari added 3y ago
- -The flop of the Bike+ and Tread shows that users aren't willing to buy another bike when they already have one.
from Peloton's Flat Tire by Jake Singer
sari added 3y ago
- -Gross Margin - Before, their gross profit per bike was around $1000. Now, it's $300. This is because costs went up, and the price went down.
from Peloton's Flat Tire by Jake Singer
sari added 3y ago
- -Revenue Growth - The slowing growth of its subscription customers is driven by the slowing growth of hardware revenue. Bike unit sales have slumped considerably (around 75% YoY) compared to previous growth rates (200-300% YoY).
from Peloton's Flat Tire by Jake Singer
sari added 3y ago
- A year ago, Peloton was one of the biggest winners of the COVID-19 rally. Post-2020, a combination of increased cost and decreased price made Peloton fall just as quickly.
from Peloton's Flat Tire by Jake Singer
sari added 3y ago