added by sari · updated 2y ago
Will The Fitness Industry Ever Be The Same?
- Speaking of Peloton, let’s not forget that they’ve spent hundreds of millions of dollars on production studios, music licenses, and instructor talent to create a premium experience. So, when they heavily discount their app, making it free for 90-days, it’s hard to imagine fitness-seekers won’t defect from their local studios.
from Will The Fitness Industry Ever Be The Same? by Anthony Vennare
sari added 3y ago
- The big picture: this crisis is amplifying concerns brick-and-mortar operators have been wrestling with in recent years. Mainly, will on-demand and connected fitness offerings poach their members?
from Will The Fitness Industry Ever Be The Same? by Anthony Vennare
sari added 3y ago
- There has never been more digital fitness content created or consumed. From local studios and name brands to instructors and coaches, everyone is churning out workout videos.
from Will The Fitness Industry Ever Be The Same? by Anthony Vennare
sari added 3y ago
- For some, social isolation will leave them craving the community aspect of their favorite studio or gym more than ever before. Others who responded to the pandemic by purchasing a Peloton, outfitting a home gym, or downloading an app like Obé Fitness might not turn back.
from Will The Fitness Industry Ever Be The Same? by Anthony Vennare
sari added 3y ago