Will The Fitness Industry Ever Be The Same?

Gyms and studios across the nation, already overwhelmed by a saturated market, are scrambling to keep customers loyal with virtual offerings and equipment rentals.

The COVID-19 pandemic shuttered gyms and boutique fitness studios across the country for nearly two months and left 500,000 people out of work.

As social distancing persists, exercising at the park may replace going to the gym. This summer, outdoor yoga classes could be a stand-in for boutique studios. And low-cost, equipment-free workouts will become the standard. An alternative to expensive or complex fitness regimens, COVID-era exercise could be a catalyst for simpler, more accessible f... See more

Meanwhile, quarantine has accelerated the at-home fitness trend, led by high-tech offerings from the likes of Peloton and Mirror.