Saved by Timour Kosters and
Revisiting Lifetime Value and Customer Acquisition
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
sari and added
All of these consumer brands end up being about two things, customer acquisition cost and lifetime
Invest like the Best • Unwrapping the Gift
Bryant Wu added
CAC: Customer Acquisition Chaos - by Rex Woodbury
digitalnative.substack.comdigitalnative.substack.com
sari and added
It seems investors are now returning to the fundamentals, where organic growth is valued over paid user acquisition and profitable customer acquisition is a focus versus the land-grab approach.
Nicole Quinn • Where top VCs are investing in D2C
sari added
“There’s been a complete shift, from what I’m seeing,” he said. “Acquiring a customer that is not break-even or profitable is almost as stupid as driving your car backwards on a highway. You just don’t do it anymore.”
Hal Koss • The DTC Party’s Over. What Happens Next?
sari and added
sari and added
- Predictable revenue consumer SaaS economics with LTV of $120 at 2-3x of $40 CAC
Business Breakdowns • Calm: The Sleeping Giant - [Business Breakdowns, EP. 08]
Stop optimizing for a CAC:LTV ratio of 1:3
elenaverna.substack.com
Sterling Proffer added