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Paying for news — Benedict Evans

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Even as BuzzFeed reached more and more people on platforms like YouTube and Snapchat, traffic seemed to be losing value at the same rate. It might not have been fool’s gold, exactly, but it wasn’t solid. The thing with a commodity is that it needs to be limited to have real value. When it came to traffic, there was too much of it out there, and
... See moreMaybe the reason we’re having such a hard time finding out ways to monetize various internet services like Twitter, Facebook, and YouTube, is that they can’t be monetized … or at least not at replacement rates to the industries and services that they’re supplanting. This is exactly what the print media is finding out the hard way as it tries to
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