A Creative’s Subscription Revenue: Can you lend against it?

Creator centric platforms are at an advantage to beat traditional finance to adapting to the capital needs of creators. They have unique insight into the pipeline and revenue data that traditional financial institutions don’t have and don’t understand.

-Provide capital investment to up-and-coming creators. Platforms that enhance the predictability of income and provide upfront financing to creators are building on this precedent.

Right now in the creator space, the closest thing to this model is in the upfront advances that more and more big platforms are paying creators to join and produce content. Substack, Clubhouse, Snapchat, Facebook, YouTube, and others all pay cash advances to creators in the hopes that they then generate even more revenue for the platform. So far, i... See more

he notion that you essentially lend out your assets for a finite time, with the full intention of regaining those assets, offers the ability to access capital without indefinitely forfeiting your work. In a lot of ways, it’s actually like what Pipe enables now, where creators or businesses with recurring revenue can trade those future cash flows fo... See more