Paid Newsletters: Conversion Rates, Newsletter Bundles, Building a Six-Figure Newsletter

In the end, my reckon so far is that since there’s no physical or logistical reasons to wrap things together, a bundle must make a lot of sense content, deal, and revenue wise. All other combinations either fail or represent the first steps in becoming a more common publication.

When the newsletters are standalones, the consumer is a SuperFan, a consumer that pays retail price for a product and will seek out the product. Bundling, however, will give the author access to another type of consumer — the CasualFan, a consumer that has only one of the criteria of a SuperFan