The main problems with the current “Copenhagen way” trend—where jeans are paired with Havaianas sandals and associated with a “Copenhagen style”—stem from deeper issues around cultural appropriation, eurocentrism, and erasure of original cultural meaning.

This “Copenhagen way” situation powerfully illustrates the risks women of color entrepreneurs

the newness fades as the innovations are monetized to death. Any joy in the new forms of expression is ruthlessly exploited, most often in the form of increased advertising. There's something Sisyphean in the whole process. Authentic online cultures are always being ruined, as users inevitably complain, but also always emerging again. No platform