added by Keely Adler · updated 2y ago
Our obsession with nostalgia is driving a trend revival spiral
- we’re not so much tripping over nostalgia, revivals and retro but hoarding them. We have become pack rats of our collective past.
from Our obsession with nostalgia is driving a trend revival spiral by The Face
Keely Adler added 2y ago
- The dictionary definition of nostalgia is a “pleasure and sadness that is caused by remembering something from the past and wishing that you could experience it again”.
from Our obsession with nostalgia is driving a trend revival spiral by The Face
Keely Adler added 2y ago
- So the fevered search for the next ever-more-niche revival could be seen as a way for Gen Z to carve out a IYKYK (“if you know, you know”) point of difference and ring-fence a specific look, community or interest. For a limited time, anyway.
from Our obsession with nostalgia is driving a trend revival spiral by The Face
Keely Adler added 2y ago
- the acceleration of nostalgia. We’re trapped in what might be called a Revival Spiral.
from Our obsession with nostalgia is driving a trend revival spiral by The Face
Keely Adler added 2y ago
- “For me, revival culture is gaining a sense of control over an ever-shifting cultural landscape and relocating oneself in the recent past in order to fully process the present. [It’s] a way of temporarily stopping time.”
from Our obsession with nostalgia is driving a trend revival spiral by The Face
Keely Adler added 2y ago
- “Social media commoditises culture for views and engagement,” she says. “Therefore, subcultures become stripped to mere aesthetics [and] participation in them requires consumption of material goods.”
from Our obsession with nostalgia is driving a trend revival spiral by The Face
Keely Adler added 2y ago
- “Instead there is a constant attempt to recreate atmosphere. In the fantasy culture of the 1980s there is no real history, no real past; it is replaced by an instant, magical nostalgia, a strangely unmotivated appropriation of the past.” Put simply, it’s that hit of nostalgia, and the discovery of a new niche, that we’re after.
from Our obsession with nostalgia is driving a trend revival spiral by The Face
Keely Adler added 2y ago
- “I find it positive that the references are getting more obscure, but also quite eerie,” she says. Say hello, then, to archaeological-core – although, as the revivals continue to spiral, even that might be over by the time you read this.
from Our obsession with nostalgia is driving a trend revival spiral by The Face
Keely Adler added 2y ago
- we consume culture like we listen to podcasts: at 1.5x speed.
from Our obsession with nostalgia is driving a trend revival spiral by The Face
Keely Adler added 2y ago