Playfulness, 'the marriage pact', nostalgia loops, an innovation idea for footwear brands lurking
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Playfulness, 'the marriage pact', nostalgia loops, an innovation idea for footwear brands lurking
As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more
Scott Belsky • Joyspan, Emotional AI Bumpers, Persona Designers, & More Wild Concepts Bound to Become Commonplace Plus Where High-Tech Entertainment Brings Us
sari and added
When we are grieving record stores, mixtapes, old-school romance, and friends goofing around in ‘90s high schools, what are we actually grieving? Delayed gratification. Deeper connection. Play and fun. Risk and thrill. Life with less obsessive self-scrutiny. These are things we can reclaim—if we remember what they are worth and roll back the phone-... See more
Erikc Perez-Perez and added
Nostalgia is “a common card that’s played when you’re going through times of change and uncertainty,” noted Darren Savage, strategy lead at U.K. creative agency You’re The Goods.
Sam Bradley • Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Brynne Delerson added
Just as every decade can be defined by a fashion or musical style, looking back at our 2020s from the future, what will we yearn for?
ZINE • 3_TRENDS_Vol.19: Dylan Viner: Nihilistic Hedonism, Confused Narcissism + Future's Nostalgia
Matt Klein added
Maybe nostalgia was just an instinctual response to the sense that materiality was disappearing from the world.
Anna Wiener • Uncanny Valley: A Memoir
Kids are not failing by wanting to be cottagecore or meatcore or this new preppy. It’s the culture available to them that is failing, by no longer being able to connect any of these categories with lived experience or social meaning. Kids, in all their blowzy creativity — the same creativity that invented movements from Romanticism to hippiedom to... See more
Matter
alexi gunner added