Our brain loves shortcuts, and they can be used to manipulate us.
Influence: The Psychology of Persuasion (Collins Business Essentials)
amazon.com
themselves with one or another of the levers of influence that exist in the social environment. To do so may take no more than one correctly chosen word that engages a strong psychological principle and launches one of our automatic behavior programs. Trust the human profiteers to learn quickly how to benefit from our tendency to respond mechanical
... See more