đ¨ On y est : la nouvelle ère Growth Marketing... - La GS #211
Earned marketing is about brand, messaging, press, influencers, content â all the things that define who you are.
sacks.substack.com ⢠Your Startup Is a Movement
Ilana Ettinger added
Start noticing a shift from push to pull, and organic growth
Lenny Rachitsky ⢠A guide for finding product-market fit in B2B
âMost product and marketing teams are built to create or expand the core value provided to customers. Growth is connecting more people to the existing value.â âCasey Winters (ex Eventbrite, Pinterest)
Superhuman
Britt Gage added
The Viral Engine of Growth
Eric Ries ⢠The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
If you want to understand how Tesla can become the most valuable car company in the world without needing to spend a dime on advertising, while its competitors futilely buy Superbowl ads, or why 170,000 people pilgrimage annually to Dreamforce for the opportunity to be sold Salesforce products, the answer is that the founders of these companies hav
... See moresacks.substack.com ⢠Your Startup Is a Movement
Jonathan Simcoe added
Fascinating to see how brands have carved out this earned marketing space.
Lean Into Subscriptions
Packy McCormick ⢠If We Ruled the Tweets
Lillian Sheng added
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
amazon.com
Sean Ellis attempted to redefine the word âmarketingâ in the technology space. Invented the term âgrowth hackerâ Much more about products and data than traditional advertisements. Features > Campaigns
Tim Ferriss ⢠#550: Andrew Chen â Metaverse, Metrics, and Meerkats
sari added