Attention required | Highsnobiety

Think of Margiela in Paris, that was a Golden Age in fashion because you could show in an alleyway, and there's kids around. Next to a dumpster. Maybe it was dangerous, but back then no one had to care about safety hazards. But now that's not safe anymore. You can't recklessly do that.

K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more

With Gen Z, we're seeing a shift away from conspicuous consumption to conspicuous participation. Fashion brands are becoming a critical part of social movements, serving as a form of expression. LGBTQI+ issues are becoming increasingly mainstream, partially driven by a more fluid conception of gender amongst the young. A recent survey found that 52... See more