Attention required | Highsnobiety

So there’s a weird thing going on where there’s abundance, and yet, at the same time, we’ve become really conservative about our own styles, because people fundamentally don’t want to adopt things that feel inauthentic to them, or will be judged inauthentic.

And because culture is so ephemeral, there’s just more stuff that people are worried that —

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We tend to think of status symbols starting at the top tiers of society (among the glitterati and trend setters of high society) and then trickling down to the rest of society. But a new trend seems to contradict this pattern. Instead of adopting a new luxury product or embracing fresh high-end tastes, an increasing number of prestigious brands and... See more

K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more