One to Zero—Value Migration and the Modern Fitness Brand

It’s interesting to consider that the rise of on-demand content (and displacement of physical location) hasn’t commoditized instructor-led experiences or the personalities that drive them. If anything, individual personalities have moved front-and-center to the experience, as brands have taken a fundamentally human-centric approach to building cont... See more

In the battle for capital right now, the brands and intangibles and user bases and networks are winning by a landslide against the things that used to be important. And the companies that are rich in those old fashioned things, like Walmart, Disney and McDonalds, are spending all of their time and attention to transform themselves into the spitting... See more