Most companies spend extraordinary resources of time, money, and equity to bring on a new team member, and then almost entirely drop the ball on quickly getting that team member onboarded and up to speed on how the company works so that they can begin making a full contribution. Don’t make this mistake!

How you design for the ‘Aha’ moment is by providing a blend of information & personalization to get the user to the activation metric. The ‘Aha’ moment can happen at any point within the product, but your goal as a designer, PM, or engineer is to make that point come as soon as possible.

The way you welcome people into your product will make or break the experience for them. It doesn't matter if you have the best offering ever — If your onboarding falls short, everything else will as well.