Don’t let yourself get in this position. The only way to avoid it is to care deeply about words. If you find yourself writing that someone recently enjoyed a spell of illness, or that a business has been enjoying a slump, ask yourself how much they enjoyed it. Notice the decisions that other writers make in their choice of words and be finicky abou

Choose as your subject someone whose job is so important, or so interesting, or so unusual that the average reader would want to read about that person.

But the secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure of who is doing what—these are the thousand and one adul

Any organization that won’t take the trouble to be both clear and personal in its writing will lose friends, customers and money.

I often find myself reading with interest about a topic I never thought would interest me—some scientific quest, perhaps. What holds me is the enthusiasm of the writer for his field. How was he drawn into it? What emotional baggage did he bring along? How did it change his life?

The reader is someone with an attention span of about 30 seconds—a person assailed by many forces competing for attention.

I don’t like to write; I like to have written. But I love to rewrite. I especially like to cut: to press the DELETE key and see an unnecessary word or phrase or sentence vanish into the electricity. I like to replace a humdrum word with one that has more precision or color. I like to strengthen the transition between one sentence and another. I lik

I’d like every writer to visualize one reader struggling to read what he or she has written.

And I’m very tired of the have-in-common lead: “What did Joseph Stalin, Douglas MacArthur, Ludwig Wittgenstein, Sherwood Anderson, Jorge Luis Borges and Akira Kurosawa have in common? They all loved Westerns.”