On Taste and Congruence

Inherently, we could never judge someone’s taste on a single choice. Every person embodies 100s of choices, and we incorporate all of this information in understanding the person. In the times when the choices all work together to clarify the sensibility, this is known as congruence .

Without congruence, there cannot be good taste. (And a lot of bad... See more

I would argue that the high standard for congruence among Japanese establishments plays a similar role in improving the quality of public life. Yes, tasteful establishments cater towards wealthier patrons, but they are key players in creating the city’s overall appeal, as most shop owners are working hard to provide “visual delight.” Japanese propr... See more