On Lore

Arguably, lorecraft is the first truly internet-native school of management and organizational thinking, though I’m sure it won’t be the last.

lore supplies a deontological logic to day-to-day life. Epics are about big goals, lore is about systems of small habits.

Then it hit me: lorecraft is a natural and adaptive intellectual response to the automation of vast swathes of managerial/leadership functions, and organizational processes. You end up doing more of what the machines don’t.

If this hypothesis of lorecraft as an emerging managerial capability is correct, any organization — be it a traditional corporation, a DAO, or just a complex money-making coordination pattern passing through Twitter or TikTok like a wave — will thrive and do interesting things to the extent it has both interesting ideas and content — and skilled lo... See more