On Being a Good Newsletterer

A great newsletter works by you sharing how you think about the world, and not just what you have to sell in this world. Remember, it’s not all about you.

1. Open people’s eyes by proving the status quo wrong. Example.


2. Share a solution to a tough problem. Example.


3. Distill an overwhelming topic into something approachable. Example.


4. Tell a suspenseful and emotional story that imparts a lesson. Example.


5. Articulate something everyone’s thinking about but