10 quick newsletter writing tips from a guy who's published a newsletter for 9 years to 30k subscribers:It's me. I'm that guy. 😉 1. Send shorter issues, more frequently2. Replies are the most valuable metric 3. The “letter” part is more important than the “news” part (Stole that one from the brilliant Ann Handley)4. Write TO one person, not AT a... See more

tech journalist Max Read notes, some of the best newsletters offer “a particular attitude or perspective, a set of passions and interests, and even an ongoing process of ‘thinking through,’ to which subscribers are invited.”

A succinct elevator pitch for your newsletter is much more marketable than being a whole person who communicates their ideas via blog. That said, some people, including me, market their blog as a publication dealing in existentialism and philosophy and the chronicles of life in the world today, which leaves room for your perspective to change as... See more