Olympians Are Getting Loads and Loads of Gear

BEHIND THE RISE OF THE ‘IT’ SWEATSHIRT , businessoffashion

I chatted with Diana Pearl about the phenomenon of the status sweatshirt, a trend fueled by the limited-run launches of influencer brands like Dairy Boy, Daily Drills, and Parke. From last September to this month, the amount of fashion content on TikTok featuring sweatshirts increased by 89... See more

Fashion and beauty are now well and truly intertwined with the WNBA, which exploded into the mainstream last year, breaking viewership and stadium ticket sale records. In 2024, the WNBA averaged 1.19 million viewers on ESPN platforms, up 170 per cent from 2023. (In response to the growing interest, all WNBA pre-season games will be broadcast or str... See more

NbG by Nike IS A NEW KIND OF SHOPPING APP designed for girls who 'Just Do It' their own way. NbG is an experimental Nike project built by a passionate team with a simple idea: we believe YOU DESERVE TO HAVE A SAY in the products you buy.

TikTok, Depop, and Instagram have created a new kind of fashion influencer: the vintage micro-curator. Their power lies not in designing clothes, but in storytelling — spinning historical context, designer lore, and aesthetic moodboards into content gold. This type of content is coming along leaps and bounds, and there’s real value in this narrativ... See more

One example: the NCAA just changed its likeness rules, meaning that athletes can now earn income as creators. Big-name college stars—many with hundreds of thousands or even millions of fans—can earn income through YouTube, TikTok, Instagram, Patreon, and other platforms.