Olympians Are Getting Loads and Loads of Gear
Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.
Glossy • Meet the TikTokers educating Gen Z on sustainable fashion
An effecting sports marketing strategy goes far beyond simply paying a roster of ambassadors to parrot a brand’s messaging and show up at events. It’s about displaying a certain level of taste and awareness of compelling stories and individuals from across the spectrum.
It’s about being selective, yet omnipresent.
Creators will be the new big-box retailers. Your favorite YouTuber or TikToker might become your go-to store for everything from gadgets to groceries.