Olympians Are Getting Loads and Loads of Gear
Merch is always a physical object and a symbol
Ana Andjelic • Everything Is Merch
Oana Leonte 💬 on LinkedIn: Adidas just did something Nike never would and I'm here for it 🙋♀️ For… | 314 comments
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Viewed in this way, the poster does far more than showcase another great athlete; it distills the very purpose of Nike—the core of its brand—into an image: You too are an athlete capable of greatness.
Greg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
Yet increasingly, brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers genuinely don’t know what’s inside — and allowing brands to bundle their products in a way that is ready-made to go viral on YouTube an... See more
ModernRetail • To engineer virality, brands are making their own mystery boxes
BEHIND THE RISE OF THE ‘IT’ SWEATSHIRT , businessoffashion
I chatted with Diana Pearl about the phenomenon of the status sweatshirt, a trend fueled by the limited-run launches of influencer brands like Dairy Boy, Daily Drills, and Parke. From last September to this month, the amount of fashion content on TikTok featuring sweatshirts increased by 89... See more
I chatted with Diana Pearl about the phenomenon of the status sweatshirt, a trend fueled by the limited-run launches of influencer brands like Dairy Boy, Daily Drills, and Parke. From last September to this month, the amount of fashion content on TikTok featuring sweatshirts increased by 89... See more
Casey Lewis • Status Sweatshirts and Digital Minimalism
Nike spent billions of dollars to teach millions of people that the swoosh is a symbol of human possibility and achievement, as well as status and performance.