Ogilvy on Advertising in the Digital Age

she also represented something far bigger and deeper: the idea that, in every aspect of our lives, we deserved better than the take-it-or-leave-it outputs of establishment power. Getting what we wanted - and getting the best deal - had become a virtue. Innovation would lead to progress and well-being, and since consumer demand would drive innovatio

‘The task of advertising is not primarily one of conversion but rather of reinforcement and assurance