
Ogilvy on Advertising in the Digital Age

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Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
Digital Darwinism: Survival of the Fittest in the Age of Business Disruption (Kogan Page Inspire)
amazon.com
The Evolution of Advertising Over the Past Four Decades (infographic)
Zia Muhammaddigitalinformationworld.com
Sales Management That Works: How to Sell in a World that Never Stops Changing
amazon.com
Direct Mail Copy That Sells by Herschell Gordon Lewis (One of his many classic books on copywriting.)