‘Oddly Satisfying’ Cow Pedicure Videos Are a Hit on TikTok

There’s a story in The Times today about how A.S.M.R., the pleasant, brain-tingling feeling we get when hearing certain sounds or watching certain comforting scenes, has become a feature of all viral internet content, not just specialized videos devoted to inducing the sensation. You can still put on a very specific video of someone whispering into... See more

“The stream has dominated our lives since the mid-2000s,” Caulfield says. But it means people are either posting content or consuming it. And, Caulfield says, the internet as it stands rewards shock value and dumbing things down. “By engaging in digital gardening, you are constantly finding new connections, more depth and nuance,” he says.

but whether parasocial content is desirable or not, it points to a growing crisis on the internet: So much of what we encounter online just doesn’t matter , and even worse, offers no mechanism for us to start caring about it. The average human living today sees more things they don’t care about in one week than a medieval peasant did in their entir... See more

So, what the internet does is allows any niche obsession, which could be just the weirdest thing. It could be like people who collect snakes, to like people who like to ride hot air balloons, to people who like to sail around the world by themselves, just one person on a craft, or someone who’s obsessed with miniature cooking. Like, there’s this wh... See more

And so the internet’s latest shining promise of creative autonomy denatures into another burnout-inducing hamster-wheel game of keep up, as Gimlet executive Reyhan Harmanci noted recently.

“The internet, as we have known it, has evolved from a quaint, quirky place to a social utopia, and then to an algorithmic reality. In this reality, the primary task of these platforms is not about idealism or even entertainment — it is about extracting as much revenue as possible from human vanity, avarice, and narcissism.”