A Good Newsletter Exit Strategy Is Hard to Find

Times are changing for writers. There’s been a recent wave who’ve stopped contributing to outlets and moved to newsletters like this, such as myself. To give some insight into what’s happening, the following is a postmortem of my decade-long career writing nonfiction for well-known media outlets like The Atlantic or The Daily Beast. 

“I think writers have always realized their own value; there just weren't a lot of options in the post-2008 recession for how to make good on it,” says Anne Helen Peterson, who writes the newsletter Culture Study. “But all of this feels very cyclical to me. The economy tanks, writers get laid off from their publications, writers go freelance, write... See more

But whether Substack is good for writers is one question; another is whether a world in which subscription newsletters rival magazines and newspapers is a world that people want.

The “passion economy” thesis assumes that an audience will want everything a creator brings to market, the way viewers of the “Rachael Ray” show will often buy Rachael Ray cookbooks and cookware. But starting a newsletter does not immediately lead to speaking engagements, and not all writers can generate multiple distinct products. Yglesias told me... See more