obsessive

Google owns all the starting points. Just flipped open the laptop? Open Chrome. Need to find something? Google Search. Time to check your email? Gmail. Using a non-Apple smartphone? Android. Need to go somewhere? Google Maps / Waze. Looking for a video? Youtube. Need to work on something? Google Docs/Drive. And the list goes on.

If you’re going to try, go all the way. Otherwise, don’t even start.

But obsession is intoxicating. And anyone who has been obsessed knows that. Obsession pulls you in like quick sand. It immerses you. And the most startling part is that you go willingly. If you wanted to resist it, you could. But there’s that moment, that line, where you let your

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Famously, when Gmail came along, Google told us to stop trying to organize (and delete) our email and instead just rely on search to find what we’re looking for. Broadly I’d say that approach has worked well, and in the vast majority of cases, I err on the side of risking losing track of something later instead of spending the time to organize it n

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