PART 1: THE INTERNET IS HAVING A KODAK MOMENT

The fact that you can count on one hand the number of CEO’s who effectively control 95% of the internet experience as we know it is pretty astounding.

Apple owns the affluent. For the most part, the affluent demographic strongly correlates to using Macs, iPhones, Apple Watches & AirPods. And Apple takes 30% of the topline revenues from any business that wants to build things that work on its devices.

So among other things, Web 2.0 represents the shift to an internet that was conversational & interactive.

For the most part, Web 1.0 was a fairly lonely experience – both for homesteaders & visitors. There was a lot to see, but there wasn’t that much to do.

They simply couldn’t imagine a world where people would choose digital over film; they failed to see what digital would actually become, and just how quickly its customers would adopt it.

Key infrastructure didn’t exist yet. We take it for granted today, but there was no such thing as 3PL fulfillment, same-day shipping, supply-chain automation, etc. back in the dot-com boom.

Amazon owns the shopper. From its start here status for buying anything online to its world-class fulfillment & logistics infrastructure, the Amazon ecommerce experience is unmatched – nothing else even comes close.

Google owns all the starting points. Just flipped open the laptop? Open Chrome. Need to find something? Google Search. Time to check your email? Gmail. Using a non-Apple smartphone? Android. Need to go somewhere? Google Maps / Waze. Looking for a video? Youtube. Need to work on something? Google Docs/Drive. And the list goes on.

And in general, the average user is now starting to actually care about things like privacy, data custody, and data ownership, which poses a real political threat to Big Tech.