Vikram Mekala

“When your team spends weeks building a campaign, they learn things along the way. What the audience responds to. How the creative lands. What the data suggests about the next move. The doing teaches the thinking. Slowly, unevenly, but it happens.

When AI handles the doing, that accidental learning path disappears. The team gets the output without... See more

boredom is not a bug but the price (and texture) of a meaningful life.

Embrace, Adapt, Complement

For individuals navigating this shift, Tobaccowala proposed a three-part framework: embrace, adapt, complement.

Instead, Tobaccowala emphasizes four uniquely human strengths: intuition, insight, imagination, and interaction

The future, he argued, belongs not to AI alone but to a combination of AI and what he calls HI: human intuition.

But real-world behavior tells a different story. If humans optimized purely for utility, Tobaccowala asked, why wear expensive watches when smartphones keep better time? Why own cars in cities where ride sharing is available? Why choose luxury brands if cheaper alternatives function just as well?

“Humans choose on stories,” he said. “We choose on... See more