Vikram Mekala

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2026 predictions | Motorsports edition

Shift Happens #10 | Weekly pivots where motorsport collides with tech and culture.

TONI COWAN-BROWN

JAN 6

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Thank you for being here. You are receiving this email because you subscribed to Idée Fixe, the newsletter for curious minds. I’m Toni Cowan-Brown, a... See more

We need friction for progress, but also to feel human – argues Raffi Krikorian. Modern AI favours ease and flattering answers, which erodes our habit of questioning and debating. Instead of helping us explore, these systems personalise and soothe, nudging our beliefs while hiding what we’re not shown. That’s dangerous for democracy, which depends... See more

Design helps you not lose. Distribution and product help you win.

Don't be for everyone.

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Start with the smallest viable audience.

Not the biggest, not the most but the smallest audience that allows you to run a successful business.

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Why?

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First, you are likely a small sales force and have little time or money to reach everyone.

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Second, small forces you to focus.

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Focus ups the stakes for every customer, as you... See more

The worst thing in the world isn't being on a bad path. The worst thing in the world is being on a good path that isn't yours.